# Offer and rule stats

> Find results outside the Analytics page, on the offer details, the rule editor, the Promotions list and Home.

Source: https://backtrackhq.com/docs/analytics/offer-and-rule-stats/

You don't have to open **Analytics** to see how something does. Offers,
rules, the **Promotions** list and **Home** show their own short
stats.

Use these for a quick check while you work. Use the **Analytics** page
when you want to compare, filter or export. See
[Analytics overview](https://backtrackhq.com/docs/analytics/overview/).

## Offer details

**What it is:** on **Promotions**, **Upsell offers** tab, click an
offer row. The details window shows the offer's numbers for the range
in **Date range**.

Options: **Last 7 days**, **Last 30 days**, **Last 90 days**.

**Why it matters:** it shows one offer's whole story in one place: who
saw it, who added it and who bought.

(Screenshot: The offer details window with the funnel and figures)

### Visits, from view to order

Four steps: **Views**, **Clicks**, **Adds to cart** and **Orders with
this offer**. Every step counts visits, so a visit that clicked three
times counts once. Each share is out of the visits that saw the offer.

**How to use it:** find the step with the biggest drop. Many views and few
clicks means the message does not catch the eye.

### Revenue from offer items

"What this offer's items sold for, after discounts." The number of
orders shows under it. This is the offer's real result.

### Value added to carts and Units sold

**Value added to carts** is the price of items added through the
offer, counted on every add. It is an estimate, higher than revenue.
**Units sold** is how many offer items were in orders.

### Add rate, Click rate and Orders per visit

The share of visits that added, clicked or ordered. Use them to compare
this offer with your others, whatever their traffic.

### Discount uses

"All time, from Shopify. Includes uses without this offer." It shows
how popular the discount is on its own. Compare it with **Orders with
this offer** to see how many uses the offer helped bring.

See [Manage offers](https://backtrackhq.com/docs/offers/manage-offers/) for the rest of the
window.

### While you edit an offer

The edit form has a **Performance** card next to the form. It shows
**Views**, **Add rate**, **Orders with this offer** and **Revenue from
offer items** for the same range, with a **See analytics** link.

Check it before you change a message. Then check it again a week
later to see if the change helped.

## Rule editor

A saved discount rule has two cards about results.

### Performance

**What it is:** "All time. Shopify can take a while to update this."
It shows how many times the discount was used, like "Used ... times",
and its sales when Shopify reports them.

**Why it matters:** it shows if shoppers use the discount at all.

**How to use it:** click **View sales report** to open Shopify's sales
report for this discount. Zero uses after a few days? Check that the
rule is active and that shoppers can see the deal.

### Upsell offers

**What it is:** the rule's offers for the **Last 30 days**: "Added to
carts:" and the value, or revenue and orders once orders come in.

**How to use it:** with no offer yet, click **Create offer**. **Manage
offers** and "See all ... offers" open the **Upsell offers** tab.

(Screenshot: The Performance card in the rule editor)

## Promotions list

The full list is on
[Manage promotions](https://backtrackhq.com/docs/promotions/manage-promotions/). These are
its numbers.

### Upsell results

**What it is:** at the top of the **Promotions** tab, **Upsell
results** sums up your offers, with its own **Date range**. It shows
the same cards as the **Upsell offers** tab and a **See analytics**
link. With no results yet it says: "No upsell results yet. Add an
offer to a promotion and its numbers show here."

**How to use it:** glance at it when you open Promotions. Click **See
analytics** for the full picture.

### Upsell offer column

**What it is:** each row has an **Upsell offer** column for the same
days. It reads, for example, "... orders, ... revenue", "... adds, ...
added", or "... gifts claimed" for a gift offer. A promotion's menu
has **See analytics**.

**How to use it:** compare rows to see which promotion's offer works.
See [How promotions work](https://backtrackhq.com/docs/promotions/overview/).

## Home

### Upsell offers card

**What it is:** the **Upsell offers** card on **Home** covers the
**Last 7 days**:

- A big number: **Revenue from offers**, with its change against the
  previous 7 days.
- **Orders with offers**, **Add rate** and **Value added to carts**.
- **Top offer**: your best offer, with its type and results.
- A line when some discounts have no offer yet, with **Create offers**.

The header has **How we count** and **View offers**.

**Why it matters:** it is your weekly check in one card.

**How to use it:** if the change is down, open **View offers** and look
for rows under **Needs attention**. If some discounts have no offer,
click **Create offers**.

> **Note:** The stat bar on **Home** also has **Discounts used**. It
> counts uses all time, from Shopify. Click it to open the sales report
> for the last 30 days.