# Analytics overview > The Analytics page shows how your offers did, with date ranges, comparisons, metric cards, a chart, a funnel and tables. Source: https://backtrackhq.com/docs/analytics/overview/ The **Analytics** page shows how your discounts and upsell offers did over time. Open it from **Analytics** in the app menu. ## Why use this page Your discounts and offers cost you margin. This page tells you if they pay that back. Use it to answer questions like these: - Did my volume discount make shoppers buy more? - Which upsell offer brings in the most money? - Did this week go better or worse than last week? ## The page, top to bottom 1. The filter, the **Date range**, **Compare to** and your store time. 2. The metric cards. Click a card to draw it on the chart. 3. A short note line with **How we count**. 4. The chart: "... over time" for the card you picked. 5. The **Funnel** and **Offer units per order** cards. 6. The tables: **By promotion**, **By upsell offer**, **By placement** and **By offer type**. (Screenshot: The Analytics page) ## Free and paid plans Paid plans see the full page described here: every date range up to 90 days, every **Compare to** choice, the filter, the tables and **Export CSV**. The Free plan shows the last 7 days, compared with the 7 days before, for your whole store. You get the metric cards, the chart and the funnel. The tables and the CSV export show an upgrade card instead. ## Controls These controls sit at the top of the page. Every card, the chart, the funnel and the tables follow them. ### Date range **What it is:** the days the page counts. Click the date range button. Pick a preset or days in the calendar, then click **Apply**. **Cancel** keeps the old range. Options: **Today**, **Yesterday**, **Last 7 days**, **Last 30 days**, **Last 90 days**, **Last month**, or your own days. Default: **Last 30 days**. On a paid plan you can pick up to 90 days, inside the last 90 days. A longer pick shows "Pick 90 days or fewer." Days after today can't be picked. **Why it matters:** a single day jumps around a lot. A longer range shows the real trend. **How to use it:** use **Last 7 days** or **Last 30 days** for a normal check. Pick the exact days of a sale to see how that sale did. For example, pick Friday to Monday for a weekend sale. (Screenshot: The date range picker) ### Compare to **What it is:** a second period to measure against. Options: **Previous period**, **No comparison**. Default: **Previous period**. **Previous period** is the same number of days just before your range. For example, the last 30 days against the 30 days before. **Why it matters:** a number alone does not tell you if things got better. The change does. **How to use it:** with a comparison on, each card shows its change, and the chart and the funnel show the earlier period too. Turn it off with **No comparison** when you want a cleaner chart. ### Store time **What it is:** next to the range you see "Store time" and your store's time zone. Days start and end in your store's time zone, not your computer's. **Why it matters:** if you work from another time zone, "today" in the app may not match your clock. The numbers still match your store's days, like Shopify's own reports. ### All promotions and offers (filter) **What it is:** the first button is **All promotions and offers**. Click it to show one promotion or one upsell offer. - Tabs: **All**, **Active**, **Paused**, **Scheduled** and **Ended**. - **Search promotions and offers** finds one by name. - The list has a **Promotions** part and an **Upsell offers** part. **Why it matters:** the totals mix all your offers. The filter shows how one of them does on its own. **How to use it:** pick a promotion to check it after a change, for example a new message. To go back, open the filter and pick **All promotions and offers**. When a promotion has several offers, the page says: "Visits here are each offer's own visits, added up. A visit that saw two of these offers counts twice." > **Tip:** **See analytics** in an offer's menu, or in a promotion's > menu, opens this page with the filter already set. ### Metrics **What it is:** the last card in the card grid. Click it to open "Show these metrics" and tick the cards you want. Remove a card with the small x on it. At least one card always stays. Your picks are saved in this browser. On another computer you see the default cards. **Why it matters:** you only see the numbers you care about, so the page is quicker to read. **How to use it:** keep three to five cards. For example, a store that runs gifts can drop **Average order value** and add **Adds to cart**. See [Metrics](https://backtrackhq.com/docs/analytics/metrics/) for every metric. (Screenshot: The Metrics picker) ### Columns **What it is:** each table has a **Columns** button. Click it to open "Show these columns" and untick the columns you don't need. The name column always shows. Like the cards, your choice is saved in this browser. **Why it matters:** wide tables are hard to read on a laptop. Hide what you don't use. **How to use it:** the CSV export always has every column, so hiding a column never loses data. See [Tables and funnel](https://backtrackhq.com/docs/analytics/tables-and-funnel/). ## The chart **What it is:** "... over time" for the card you picked. Click any card to draw it. Counts, like orders, show as bars. Money and rates show as a line. **Why it matters:** the chart shows when a change happened. A total can't. **How to use it:** look for a jump or a drop, then match it to what you did that day. For example, a jump on the day you turned on a new offer. With **Compare to** on, the earlier period shows next to it. ## When there are no results With no results in the range you see **No upsell results yet**. With no offers yet: "Add an upsell offer to a promotion to see results here." Use **Create upsell offer** or **Go to Promotions**. No numbers after a day with live offers? The app says: "Check that the AndOr app embed and blocks are on in your theme." See [Widgets not showing](https://backtrackhq.com/docs/help/widgets-not-showing/). ## What to do next - **Revenue went up:** keep the offer. Try the same idea on another product. - **Many views, few adds:** change the offer message, or suggest cheaper products. - **Many adds, few orders:** check that the discount applies at checkout, and that the cart notes are clear.