# Promotions and upsell offers

> How a promotion and an upsell offer fit together, with three examples and where each one shows its numbers.

Source: https://backtrackhq.com/docs/get-started/promotions-and-offers/

AndOr has two building blocks for growing your sales. They work
together, but they are not the same thing.

- **A promotion** is a discount plus the storefront widgets that show
  it. You build it in AndOr from the gallery. It can also have an
  upsell offer.
- **An upsell offer** is a suggestion: what to suggest, where it shows
  and the message. It always points to a discount, from a promotion or
  one you already have.

So a promotion can live without an offer, but an offer always needs a
discount.

**Promotion**
- Discount: What shoppers get at checkout
+
- Storefront widgets: Sale price, badge, goal bar and more
+
- Upsell offer: Optional
**Upsell offer**
- Suggestion: What to add, and the message
+
- Places: Product page, cart page, cart drawer
links to
- A discount: From a promotion, or one you already have

## Three examples

### A sale price, no offer

A 20% sale on a collection. The
[Sale price](https://backtrackhq.com/docs/promotions/sale-price/) promotion makes the discount
and shows the crossed-out price on your store. There is nothing to
suggest, so there is no offer.

- **Its numbers:** the **Promotions** list, and **By promotion** on the
  **Analytics** page.

### A bundle, with an offer

15% off when a shopper buys one item from each group. The
[Bundle](https://backtrackhq.com/docs/promotions/bundle/) promotion makes the discount, the
widget and an offer that suggests the matching item on the product
page.

- **Its numbers:** the promotion on the **Promotions** list and in
  **By promotion**. The offer on the **Upsell offers** tab and in
  **By upsell offer**.

### A Shopify discount you already have, with an offer

An automatic Buy X get Y discount you made in Shopify. Show it on your
store from **Storefront display**, then add an offer to it on the
**Upsell offers** tab. No promotion is needed. See
[Show discounts you already have](https://backtrackhq.com/docs/widgets/show-existing-discounts/)
and [Create an upsell offer](https://backtrackhq.com/docs/offers/create-an-offer/).

- **Its numbers:** the offer on the **Upsell offers** tab and in
  **By upsell offer**. The discount's own sales in Shopify's discount
  report.

## Where to see the numbers

| You want to see | Look at |
| --- | --- |
| How a promotion did | The **Promotions** list, and **By promotion** on **Analytics** |
| How an upsell offer did | The **Upsell offers** tab, and **By upsell offer** on **Analytics** |
| Which place sells best | **By placement** on **Analytics** |

See [Analytics overview](https://backtrackhq.com/docs/analytics/overview/) and
[Tables and funnel](https://backtrackhq.com/docs/analytics/tables-and-funnel/).

## Next steps

- [How promotions work](https://backtrackhq.com/docs/promotions/overview/)
- [How upsell offers work](https://backtrackhq.com/docs/offers/overview/)
- [Your first promotion](https://backtrackhq.com/docs/get-started/first-promotion/)