How we count

These are the rules behind every number in AndOr analytics. The same rules show in the app under How we count, below the metric cards on the Analytics page and in the How offers work window on the Upsell offers tab.

Knowing them helps you trust the numbers, and explains why they may not match another report to the cent.

Open the notes in the app

Under the metric cards you see a short note line, for example “All amounts in USD, before refunds. Discount orders update daily.” Click How we count at the end of it to open the full notes.

Nothing to set up

AndOr needs no web pixel and installs none. There is nothing to set up in Shopify’s Customer events. No numbers after a day? The app says: “Check that the AndOr app embed and blocks are on in your theme.”

Orders

Which orders count

What it is: “Orders that count: orders with an AndOr upsell offer, an AndOr discount, or a discount shown by an AndOr widget. Each order counts once.”

• An order counts for an offer when it had the offer’s item or its discount.
• Shopify’s own discounts and other apps’ discounts don’t count.
• An order with a gift and an order goal is still one order in the cards.

Why it matters: your numbers only show what AndOr did, not your whole store.

How to use it: to see all your sales, use Shopify’s own reports. Use AndOr to judge your AndOr deals.

Refunds

What it is: revenue is before refunds. “If an order is refunded or changed later, we still count its first total.”

Why it matters: the app can show a little more than you kept after returns.

How to use it: if you have many returns, check them in Shopify before you judge an offer on revenue alone.

Delays

What it is:

• Upsell offer orders can take a few minutes to show.
• Discount orders update once a day.

Why it matters: today’s discount numbers may look low until the daily update.

How to use it: for same-day numbers, use Shopify’s discount report. The link is in the How we count notes.

90 days kept

What it is: orders are kept for 90 days. So:

• Order numbers start 90 days back. The notes say, for example, “Orders are kept for 90 days, so order numbers start on” and a date.
• A comparison period that starts more than 90 days ago shows no order changes: “The comparison period starts more than 90 days ago. Orders are kept for 90 days, so order changes are not shown.”

Why it matters: you can’t look back further than 90 days. The Free plan shows the last 7 days.

How to use it: to keep a longer history, use Export CSV once a month and save the file.

Visits

What a visit is

What it is: “A visit is one shopper session that saw at least one offer.”

• A shopper who comes back the next day counts twice.
• Add rate is visits where the shopper added an offer item, out of all visits that saw an offer.

Why it matters: visits are the base of every rate. A rate is only as good as its visit count.

Visits per offer, per place

What it is: “An offer row counts a visit once per place it showed, like the product page and the cart. So the rows can add up to more than your total visits.”

Example: a shopper sees a goal offer on a product page, then in the cart. The By placement table counts one visit for Product page and one for Cart page. Your total visits count it once.

How to use it: read each row on its own. Don’t add rows up to get a total. Use the cards for totals.

Consent

What it is: “Shoppers who decline analytics are not counted.” Visits only count shoppers we could track. Orders count every shopper.

Why it matters: the last step of the funnel and the Conversion rate can look high. Some orders come from shoppers whose visits we could not count.

How to use it: watch the trend of a rate over time, not its exact value.

Busy periods

What it is: in a very busy period, some numbers are estimated from a sample. The page then says: “Busy period: some numbers are estimated from a sample.”

Why it matters: an estimate is close, not exact. Small numbers can move a bit.

How to use it: nothing to do. Your offers keep showing to shoppers.

Money

Added revenue

What it is: the extra revenue your promotions and upsell offers bring in. It is the value AndOr adds to your store. See Added revenue for how each deal counts.

Added revenue is not a limit. Plans aren’t priced by it. Plans count your store’s orders a month. See Plans and billing.

Value added is not revenue

What it is: “Value added to carts: the price of items added through an offer, counted on every add. It is not money you received.” Many carts never check out.

How to use it: use Revenue from offers for real sales.

Currency

What it is: all amounts are in your store currency, for example “All amounts in USD.” AndOr never converts currencies.

Why it matters: if you sell in several currencies, every amount still shows in your one store currency, so the numbers add up.